For investors, which aspect is crucial in determining overall investment performance along with cash-on-cash return?

The exit strategy is a crucial component for investors when determining overall investment performance, alongside cash-on-cash return. This is because the exit strategy outlines how an investor plans to realize their returns on the investment when it is time to sell or otherwise capitalize on the investment.

A well-defined exit strategy provides clarity on the potential selling price or future value of the investment, the anticipated time of exit, and how to effectively market the investment to maximize returns. This strategy helps investors make informed decisions throughout the investment period, as they can align their actions with their anticipated exit.

While market saturation, interest rates, and investment timeframe are important factors in the investment landscape, they serve more as variables that influence the investment environment rather than directly shaping how returns are ultimately realized. Understanding and planning an exit strategy ensures that an investor is well-prepared to act when the time comes to sell, making it integral to measuring overall investment performance.