When might a financial analyst choose a projection period of 10 years?

A financial analyst may choose a projection period of 10 years particularly for startups to show growth because this time frame provides a comprehensive view of the potential trajectory of the company's development. Startups often undergo significant changes in their early years, including rapid growth phases as they establish their market presence, develop their products, and build customer bases. A longer projection period allows analysts to capture these phases and model the assumed growth rates more accurately over time.

Additionally, a 10-year horizon aligns well with the typical lifespan of strategic plans that startups might formulate, enabling stakeholders to evaluate the company's financial viability, potential return on investment, and long-term sustainability. In this context, reflecting growth in financial models helps attract investors or secured financing, as it demonstrates a well-thought-out vision for the company's progress and profitability potential.